Original:
One of the issues Griffin/Ebert deals with in the Marketing area is utility. First of all, utiliy is the ability of a product to satisfy a human want or need. To better understand this definition let us have a look on the four kinds of utility which marketing strives to. Firstly, time utility which means that products are available when customers want them. Secondly, place utility provides the customers with the products where they can conveniently purchase them. Furthermore, ownership utility is provided by the convenient transfer of ownership from store to customer. Finally, by turning raw materials into finished products the customer experiences form utility. To conclude we can say, that marketing plays an important role in all four areas.
Korrektur:
One of the issues Griffin/Ebert deals with in the marketing area is utility. First of all, utiliy is the ability of a product to satisfy a human want or need. To better understand this definition, let us have a look at the four kinds of utility which marketing strives for. Firstly, a product should provide time utility, which means that products are available when customers want them. Secondly, place utility provides the customers with the products wherever they can conveniently purchase them. Furthermore, ownership utility is provided by the convenient transfer of ownership from store to customer. Finally, by turning raw materials into finished products,a company allows the customer to experience form utility. To conclude, we can say that marketing plays an important role in all four areas.
Solide strukturiert und geschrieben. 1) "let us have a look" ist grammatikalisch völlig ok. Bei einem anonymeren Report ist es aber günstig, in der dritten Person zu schreiben. In dem Fall wäre "it is important to have a look at" geeigneter.
2) "Nach etwas streben" ist "strive for". "Strive to" verwendet man dann, wenn nach dem "to" ein Zeitwort (Infinitiv) folgt.
3) "Firstly, time utility, which means that products are available when customers want them" Achtung- das ist kein vollständiger Satz. Die erste Aussage ist "Firstly, time utility". Hier fehlt ein Zeitwort (auf Deutsch sagen wir ja auch nicht "Erstens Zeitnutzen, d.h. ..." . Das ist bei Aufzählungen ein sehr häufiger Fehler. Man kann ihn vermeiden, in dem man Phrasen wie "... there is the issue of..."/ "...there is the example of..." einbaut (z.B. "Firstly, there is the issue of time utility" . Da es hier um den Nutzen geht, den ein Produkt beisteuert, passt "Firstly, a product should offer time utility" genauer.
4) "Finally, by turning raw materials into finished products the customer experiences" In dieser Form bedeutet das, dass der Kunde die Rohstoffe in Fertigerzeugnisse transformiert. Richtig ist "Finally, by turning raw materials into finished products, the company allows the customer to experience..."Bearbeitet von: GerhardFenkart am: 4/1/06 18:38
Re: Practicing Reporting Phrases March-April 2006Original:
According to Griffin/Ebert the term utility is split up into four kinds, namely time, place, ownership and form utility. First of all, the author explains what is ment by utility. To put that in other words, utility is the ability of a product to satisfy a human want or need. As mentioned before, there are four kinds of utility at which the author will take a look at now. Firstly, time utility refers to the availability of products when consumers want them. Secondly, place utility makes products available where consumers can easily purchase them. Furthermore, a product provides ownership utility by conveniently transferring ownership from store to customer. Fourthly, as it is possible to turn raw materials into finished goods, the latter one creates form utility.
Korrektur:
According to Griffin/Ebert, the term "product utility"consists of four elements, namely time, place, ownership and form utility. First of all, Griffin/Ebert explain what is meant by utility. To put that in other words, utility is the ability of a product to satisfy a human want or need. As mentioned before, there are four kinds of utility at which the author will now take a look. Firstly, time utility refers to the availability of products when consumers want them. Secondly, place utility exists if products are available where consumers can easily purchase them. Furthermore, a product provides ownership utility by conveniently transferring ownership from store to customer. Fourthly, as it is possible to turn raw materials into finished goods, the company creates form utility.
Elegant geschrieben.
1) "the term utility is" Der Begriff, der durch "the term" bezeichnet wird, sollte irgendie vom Resttext abgegrenzt werden (z.B. the term "utility" oder the term 'utility')
2) Bei Ankündigungen, was in Folge gemacht wird, ist es besser, "the paper"/"the report" zu verwenden als "the author". "The author" ist vor allem gut, um die Eigenmeinung auszudrücken (z.B. "The author feels that...", "In the author's opinion,..." . Bei "First of all, the author explains what is meant by utility." ist eher report/paper geeignet. Ausserdem sollten solche Ankündigungen im Regelfall in Zukunftsform erfolgen, d.h. "First of all, the report will explain what is meant by utility."
3) "at which X will now take a look" ist eine außerordentlich elegante Formulierung. Aber Vorsicht bei der Reihenfolge (d.h."at which the author will take a look at now" ist falsch gereiht).
Re: Practicing Reporting Phrases March-April 2006
According to Griffin/Ebert there are four types of utility mentioned, namely time, place, ownership and form. First of all the term utility is explained by the author as followed: a product’s ability to satisfy the human want or need. Utility is one part of the firm’s production process. On the other side there is the company’s benefit. Going into greater depth this means, the production process contributes to make products available when customers want them, as well as converts raw materials and work in process into finished goods. Furthermore, place utility makes products available where customers request them. At least, ownership utility is explained as a product transfer from store to potential owner.
Re: Practicing Reporting Phrases March-April 2006Original:
According to Griffin/Ebert there are four types of utility that you have to consider to create a product's value. Specifically, these kinds are time, place, ownership and form utility.
First of all, the author explains the term utility. In particular, it is a product's ability to satisfy a human want.
As mentioned above, time is a form of utility. In this context it is important to know that the products should be available when consumers want them. Furthermore, place, which means that you should make products available where consumers want them, is another type of utility. You should not neglect ownership utility, where you have to consider that you have to allow consumers to own products. In closing, I would like to mention form utility which contributes to the product's value too. In detail, this is the process of turning raw materials into goods or performing services.
Korrektur:
According to Griffin/Ebert, there are four types of utility that you have to consider to create a product's value. Specifically, these kinds are time, place, ownership and form utility.
First of all, the author explains the term "utility". In particular, it is a product's ability to satisfy a human want.
As mentioned above, time utility is a form of utility. In this context, it is important to know that product utility exists whenever products are available when consumers want them. Furthermore, place utility, which exists when a company makes products available where consumers want them, is another type of utility. A company should not neglect ownership utility, in context of which it has to consider that it has to allow consumers to own products. In closing, I would like to mention form utility, which contributes to the product's value, too. In detail, this is the process of turning raw materials into goods or performing services.
Ausgezeichnet.
1) Das "you" ist schon ok. Allerdings ist es bei dem Englisch-Niveau für Stil-Perfektionszwecke einfach professioneller, "the company" statt "you" zu verwenden
2) "Time" ist nicht automatisch ein Nutzen, sondern "Time utility". Achtung bei Abkürzungen.Bearbeitet von: GerhardFenkart am: 4/1/06 18:39
Re: Practicing Reporting Phrases March-April 2006Original:
According to Griffin/Ebert there are four types of utility mentioned, namely time, place, ownership and form. First of all the term utility is explained by the author as followed: a product’s ability to satisfy the human want or need. Utility is one part of the firm’s production process. On the other side there is the company’s benefit. Going into greater depth this means, the production process contributes to make products available when customers want them, as well as converts raw materials and work in process into finished goods. Furthermore, place utility makes products available where customers request them. At least, ownership utility is explained as a product transfer from store to potential owner.
Korrektur:
According to Griffin/Ebert there are four types of utility, namely time, place, ownership and form. First of all, the term "utility" is explained by the author as followed: it is a product’s ability to satisfy a human want or need. Creating utility is one part of the firm’s production process. On the other hand, there is the company’s benefit. Going into greater depth, this means that the production process contributes to making products available when customers want them, as well as converting raw materials and work in process into finished goods. Furthermore, place utility exists if products are available where customers request them. Last, ownership utility is explained as a product transfer from store to potential owner.
Guter Einsatz.
1) "According to Griffin/Ebert there are four types of utility mentioned, namely time, place, ownership and form." Bei der Formulierung "According to..." muss das Folgezeitwort (a) nahezu immer aktiv sein und (b) ist im Regelfall "are" oder "should". "To Mention" (und "are mentioned" sowieso) passen hier selten-nie. D.h. "According to Griffin/Ebert there are four types of utility, namely time, place, ownership and form." Eine zweite Variante wäre "Griffin/Ebert mention four types of utility, namely time, place, ownership and form."
2) Achtung! Bei einer Übersetzung von "das bedeutet, dass..." verwendet man "this means that" und auf keinen Fall ein Komma nach "means".
3) Nach "contribute to..." müssen die verbundenen Zeitwörter im Gerund formuliert werden.
4)"Place Utility" ist nicht die Verfügbarkeit von Produkten, wo immer der Kunde sie benötigt, sondern es EXISTIERT in solchen Situationen (d.h. "exists if"Bearbeitet von: GerhardFenkart am: 4/1/06 18:39
Re: Practicing Reporting Phrases March-April 2006
Exercise 5:
Choose various essay writing/presentation phrases we've worked through and use them in context of answering the following question:
What is 'statistical process control' and what tools might a company use in this context?
Remember: The focus of the exercise is not primarily content. Rather, the aim is to increase your level of comfort with various elegant writing phrases.
Re: Practicing Reporting Phrases March-April 2006
Nowadays it is very important to watch and manage product quality. For this reason the author mentions six tools. One thereof is the statistical process control. In other words, the employees gather data and analyse production variations. Therefore two methods can be used. Firstly, the process variations study, which means that variations can arise as a result of changing inputs used in the production process. Secondly, the control charts where line workers check the production regularly and plot the results on a board. That’s a tool for the production manager to monitor the production process. To conclude, we can say that managing quality is very important to remain competitive.
Re: Practicing Reporting Phrases March-April 2006
The report deals with the questions of what a "statistical process control" is and which tools a company could use to measure the process.
According to Griffin/Ebert, a "statistical process control" is in particular, methods for gathering data to analyze variations in production activities to determine when adjustments are needed.
As mentioned above, a company could use different tools in this context, namely process variation studies and control charts.
The author describes the latter as a process control method that plots test sampling results on a diagram to determine when a process is beginning to depart from normal operating conditions.
In closing, a company should also take the process variation studies into consideration. In order to eliminate all misunderstandings, these studies analyze the effects of varying inputs and outputs.
Bearbeitet von: Beate am: 4/2/06 13:15
Re: Practicing Reporting Phrases March-April 2006
Even though every company would like complete uniformity in its output, all firms experience unit- to- unit variations in products. In order to improve the quality of company´s products and internal processes, Griffin/ Ebert specify various tools. There are six commonly used tools for total quality but the author describes only statistical process control in detail.
Statistical process control refers to methods by which employees can gather data and analyze variations in production activities to determine needed adjustments. However, two of the most commonly used tools in this context are process variation studies and control charts. According to Griffin/Ebert, variations in a firm´s products arise from the changes in inputs used in the production process. Therefore, process variation studies focus on analyzing the effects of varying inputs on output.
The second method is called control charts, which is a process control method that plots test sampling results on a diagram to determine when a process is beginning to depart from normal operating conditions.
The report deals with general services offered by commercial banks. The paper is divided into two sections. After explaining the term “commercial banks” the author will present the services offered by these financial institutions. First, it’s of particular importance to point out that commercial banks are companies that accept deposits that they use to make loans and earn profits. In this context you can see that accepting deposits and granting loans are the two general services offered by commercial banks.
Exercise 2
The report shows international organizational structures which companies can adopt when going abroad. According to Griffin/Ebert there are five different methods which are of particular importance. In order to adopt the right strategy the level of international involvement has to be considered. Firstly, there is the possibility of hiring an independent agent. An independent agent is a foreign individual or organization that represents an exporter in foreign markets and often acts as sales representative. Secondly, companies with more involvement in foreign countries can make licensing arrangements like franchising. Another possibility would be setting up branch offices. In this case a company may send its own managers to overseas branch offices. Furthermore, a company could find a partner in the country in which it wants to do business. This is known as a strategic alliance and in this way companies could benefit from the knowledge and expertise of foreign partners. Finally, there is the possibility to make foreign direct investment (FDI). FDI involves buying or establishing assets in another country.
Exercise 3
The report deals with the importance of informal organization. After explaining the term “informal organization” the author will point out the various aspects of this organization structure. In this context he will also take a look at the term “grapevine”. To start with, the author mentions that in reality all companies have two dimensions. On the one hand, there is the formal organization and on the other hand, there is the informal organization. An informal organization is a structure within which people do there jobs in different ways and interact with other people in ways that do not follow formal lines of communication. Informal organization effectively alters a company’s formal structure and is sometimes just as powerful as the formal structure. On the other hand there could also arise problems, for example, when informal organization is highlighting false information. In the context with informal organization the author points out the term “grapevine”. The grapevine is an informal communication network that can run through an entire organization. Moreover it’s important to mention that because the grapevine typically passes information orally, such information often becomes distorted in the process.
Many companies rely on proven tools to manage quality. The author will focus in this report on statistical process controll. This tool refers to methods by which employees can gather data and analyze variations in production activities to determine needed adjustments. In detail, the most important methods are process variations and control charts. The former means variation in products arising from changes in production inputs. Information concerning such variation can be obtained from a process capability study.
The second method mentioned above is for controlling purposes. Applying this method employees check production and plot results on a control chart.
Re: Practicing Reporting Phrases March-April 2006
Statistical process control is one tool for total quality management that is expressed in Griffin/Ebert. According to Griffin/Ebert, SPC (that's the abbreviation for statistical process control) refers to methods by which employees can gather data and analyze variations in production activities in order to determine needed adjustments. Additionally, the two most common SPC methods are process variation studies and control charts. The former one measures variations in a firm's products that arise from changes in inputs used in the production process. The latter one is a method where employees can check production periodically and plot the results on such control charts in order to find variances as early as possible.
utility of a product
The report deals with the different types of utility a product can create. What exectly is utility? According to Griffin/ Ebert, utility is the ability to satisfy a human want. In particular, the author explains the four types of utility a product can have. The first one is the time utility, it makes products available when consumers want to buy them. Additionaly, there is the place utility which makes goods available where the consumers want them. Thirdly, you have to mention the ownership utility that means, that the consumers are allowed to be the owner of the product. In the end, there is the form utility. This type of utility is the process of turning raw materials into goods or performing service.
Re: Practicing Reporting Phrases March-April 2006
How can production create value? The report deals with the utility of products. First of all, the company has to know that its production provides on the one hand benefits for itself and one the other hand for its customers. The latter is called the product’s utility. The author states that utility is a product’s ability to satisfy a human want. According to Griffin/Ebert, there are four types of utility, namely time utility, place utility, ownership utility, and form utility. Firstly, it provides time utility by making products available when consumers want them. Secondly, it offers form utility by converting raw materials and human skills into finished goods and services. In Addition, it provides ownership utility because the product allows the consumer to own it. In regard to this, it is important for the company to know that ownership utility might also be called possession utility. In conclusion, place utility allows to make products available where consumers want them.
Re: Practicing Reporting Phrases March-April 2006
Would the company like to complete uniformity in its output? The report deals with unit-to-unit variations in products, especially with statistical process control (SPC). According to Griffin/Ebert, statistical process control is one tool of total quality management which can be used to improve the quality of a company’s products and internal processes.
First of all, SPC is a method for gathering data to analyze variations in production activities to see when adjustments are needed. In regards to this, it is important for the company to know that the two of the most common SPC methods are process variation studies and control charts. The latter is the variation in products arising from changes in production inputs, like changes in materials or equipment changes. This variation is called process variation. In conclusion, a control chart is a process control method that plots test sampling results on a diagram to determine when a process is beginning to depart from normal operation condition. For this, the author states that employees can check production and plot the results on a control chart.
Re: Practicing Reporting Phrases March-April 2006Original:
Nowadays it is very important to watch and manage product quality. For this reason the author mentions six tools. One thereof is the statistical process control. In other words, the employees gather data and analyse production variations. Therefore two methods can be used. Firstly, the process variations study, which means that variations can arise as a result of changing inputs used in the production process. Secondly, the control charts where line workers check the production regularly and plot the results on a board. That’s a tool for the production manager to monitor the production process. To conclude, we can say that managing quality is very important to remain competitive.
Korrektur:
Nowadays it is very important to monitor and manage product quality. For this reason,Griffin/Ebertdiscuss six tools. One of these is statistical process control. In context of statistical process control, the employees gather data and analyse production variations. In order to do this, two methods can be used. Firstly, managers can carry outa process variations study, which points out variations that arise as a result of changing inputs used in the production process. Secondly, managers can prepare control charts, where line workers check the production regularly and plot the results on a board. This is a tool through which the production manager can monitor the production process. To conclude, we can say that managing quality is very important in order to remain competitive.
1) Statt "watch" ist "monitor" eine professionellere Übersetzung von "beobachten"
2) Dieses "the author" ist zwar gut, wenn man eine Eigenmeinung in der dritten Person ausdrücken will. Ansonsten ist "the report" geeigneter (und dann im Future Simple). Da hier ohne "Griffin/Ebert" gemeint sein dürften, ist es besser, sie direkt zu nennen.
3) "To mention" ist hier nicht die beste Übersetzung für "nennen". "Mention" geht eher in Richtung "periphär erwähnen"- hier passt "discuss" besser.
4)"One of these" ist wesentlich moderner als "One therof"
5) Der Artikel "the" sollte vor allem dann verwendet werden, wenn es um eine spezifische Sache geht. Wenn es um allgemeingültige Statements/Definitionen geht, verzichtet man in der Regel besser auf "the".
6) "In other words" passt hier nicht, weil es ja nicht "in anderen Worten" ist (Du definierst ja den Begriff erst). Zur Einleitung einer Definition eignet sich "X is defined as ''." Wenn es sich um eine Handlungsdefiniton handelt, sind auch "X is the process of+GERUND" und "In context of X, managers+ INFINITIVE"
7) "Firstly, the process variations study, ..." Achtung! Das ist kein Satz - es fehlt ein Zeitwort. "which means that..." Achtung! Auch hier ist die Verbindungsphrase unpassend. "Process Variation Study" bedeutet nicht, dass Schwankungen erfolgen können, sondern sie sind ein Tool, um diese Schwankungen zu erkennen.
9) Wenn man sich auf einen vorhergehenden Satz bezieht, ist "this" fast immer passender als "that" (allerdings kein Grammatikfehler- lediglich Stilfrage)
Re: Practicing Reporting Phrases March-April 2006Original:
The report deals with the questions of what a "statistical process control" is and which tools a company could use to measure the process.
According to Griffin/Ebert, a "statistical process control" is in particular, methods for gathering data to analyze variations in production activities to determine when adjustments are needed.
As mentioned above, a company could use different tools in this context, namely process variation studies and control charts.
The author describes the latter as a process control method that plots test sampling results on a diagram to determine when a process is beginning to depart from normal operating conditions.
In closing, a company should also take the process variation studies into consideration. In order to eliminate all misunderstandings, these studies analyze the effects of varying inputs and outputs.
Korrektur:
The report deals with the questions of what a "statistical process control" is and which tools a company could use to measure the process.
According to Griffin/Ebert, "statistical process control" consists of methods for gathering data to analyze variations in production activities to determine when adjustments are needed.
As mentioned above, a company could use different tools in this context, namely process variation studies and control charts.
The author describes the latter as a process control method that plots test sampling results on a diagram to determine when a process is beginning to depart from normal operating conditions.
In closing, a company should also take the process variation studies into consideration. In order to eliminate all misunderstandings, these studies analyze the effects of varying inputs and outputs.
Das ist ganz ausgezeichnet formuliert- alle obigen Tipps berücksichtigt und wirklich toll!
Re: Practicing Reporting Phrases March-April 2006Original
Even though every company would like complete uniformity in its output, all firms experience unit- to- unit variations in products. In order to improve the quality of company´s products and internal processes, Griffin/ Ebert specify various tools. There are six commonly used tools for total quality but the author describes only statistical process control in detail.
Statistical process control refers to methods by which employees can gather data and analyze variations in production activities to determine needed adjustments. However, two of the most commonly used tools in this context are process variation studies and control charts. According to Griffin/Ebert, variations in a firm´s products arise from the changes in inputs used in the production process. Therefore, process variation studies focus on analyzing the effects of varying inputs on output.
The second method is called control charts, which is a process control method that plots test sampling results on a diagram to determine when a process is beginning to depart from normal operating conditions.
Korrektur
Even though every company would like complete uniformity in its output, all firms experience unit- to- unit variations in products. In order to improve the quality of company´s products and internal processes, Griffin/ Ebert specify various tools. There are six commonly used tools for total quality but the author will describe only statistical process control in detail. The term "Statistical process control" refers to methods by which employees can gather data and analyze variations in production activities to determine needed adjustments. However, two of the most commonly used tools in this context are process variation studies and control charts. According to Griffin/Ebert, variations in a firm´s products arise from the changes in inputs used in the production process. Therefore, process variation studies focus on analyzing the effects of varying inputs on output.
The second method is called a"control chart", which is a process control method that plots test sampling results on a diagram to determine when a process is beginning to depart from normal operating conditions.
Sagt einmal - Ihr dürft doch nicht auf einmal anfangen, besser als die Lektoren zu schreiben! Super gelungen.
1) Auch hier wäre "the report" besser als "the author" (Author weitgehend auf Eigenmeinungen beschränken)- und auf jeden Fall im Future Simple
2) bei "refers to" ist es stilistisch wichtig, vorher eine Einleitung wie z.B. "The term"/"The concept of" u.ä. zu verwenden,
3) Wenn man die Phrase "is called" verwendet, dann sollte das bezeichnete Ding in Anführungszeichen folgen (und, da "is", im Singular.
Re: Practicing Reporting Phrases March-April 2006Falls Ihr gerade online seid, dann schaltet bitte "TV Total" ein, seht euch Nina Hagen an, und lernt, was ein wirklicher Rock Star ist.
Re: Practicing Reporting Phrases March-April 2006Original
The report deals with general services offered by commercial banks. The paper is divided into two sections. After explaining the term “commercial banks” the author will present the services offered by these financial institutions. First, it’s of particular importance to point out that commercial banks are companies that accept deposits that they use to make loans and earn profits. In this context you can see that accepting deposits and granting loans are the two general services offered by commercial banks.
Korrektur
The report deals with general services offered by commercial banks. The paper is divided into two sections. After explaining the term “commercial banks”, the author will present the services offered by these financial institutions.
First, it’s of particular importance to point out that commercial banks are companies that accept deposits that they use to make loans and earn profits. In this context, you can see that accepting deposits and granting loans are the two general services offered by commercial banks.
Bravo- keinerlei Grammatikfehler
1) Hier geht "the author" besser als in den obigen Fällen, weil es sich um eine Einleitung eines Reports handelt. (First, the author will... Then, she will...) Auch hier wäre "The report"/"The paper" eine ebenbürtige Alternative. Bei Einleitungen passt "the author" aber (zusätzlich zur Eigenmeinungen-Situation) gut.
. Das ist bei Aufzählungen ein sehr häufiger Fehler. Man kann ihn vermeiden, in dem man Phrasen wie "... there is the issue of..."/ "...there is the example of..." einbaut (z.B. "Firstly, there is the issue of time utility"
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