Article from "Der Standard"
Wachstum der Großen und der Spezialisten
Hopfenverbrauch sinkt, weil milde Weltmarken Druck auf die kleineren Brauereien machen
Wien/Nürnberg - Wenn in einem Freistädter "Ratsherrntrunk" die Bittere des Mühlvirtler Hopfens zu schmecken ist oder in einem "Hop Devil" der 1516 Brewing Company in Wien der exqusite Cascade-Hopfen aus Washington, dann sind das für einen Biertrinker bereits rare Erlebnisse: Obwohl der Weltbierausstoß in den letzten Jahren stetig gestiegen ist, wird immer weniger Hopfen verbraucht.
bezahlte Einschaltungen
Das Hopfenhandelshaus Barth erhob für den Standard den spezifischen Alphasäureverbrauch: Vor 35 Jahren verbrauchten die Brauereien weltweit im Durchschnitt noch 9,1 Gramm des für den herben Geschmack verantwortlichen Hofeninhaltsstoffs. 1991 waren es noch 6,1 Gramm, heuer werden es erstmals unter fünf Gramm sein.
Nicht mehr so bitter
Das bedeutet, dass Bier immer weniger bitter schmeckt - und die Hopfenbauern unter Druck kommen. Andererseits ist dies eine Chance für die kleinen Spezialitätenbrauereien: In den USA, Belgien und England wird für extrem gehopfte Biere viel mehr bezahlt als für die immer milder schmeckenden Biere der großen Weltmarken.
So teilt sich der Markt immer mehr auf: Oben nimmt die Konzentration zu, unten die Vielfalt.
Die Inbev-Gruppe, der unter anderem die Marken Beck's, Stella Artois, Labatt, Diebels, Leffe, Franziskaner und Löwenbräu gehören, hat mit 202,1 Millionen Hektolitern allein bereits 12,6 Prozent des Weltbierausstoßes von 1598 Millionen Hektolitern. Dazu muss man wissen: Der Weltbiermarkt wächst geografisch sehr unterschiedlich: Während die entwickelten Biermärkte in Mitteleuropa trotz höherer Verkäufe während der Fussball-WM langfristig schrumpfen, sind die Verkaufszahlen in Asien und Russland in den letzten Jahren extrem gestiegen.
Stephan Barth: "Der Ausstoß der chinesischen Brauindustrie könnte bis 2010 auf 390 bis 490 Millionen Hektoliter steigen." In Asien aber wird extrem schwach gehopftes Bier bevorzugt - und all die großen Brauereigruppen sind diesem Trend auch mit den Mainstream-Produkten auf dem internationalen Markt gefolgt: Das betrifft die Nummer zwei SABMiller (176 Millionen Hektoliter, Hauptmarken: Miller, Castle Lager, Pilsner Urquell) ebenso wie Anheuser Busch (173,5 Mio. hl, Hauptmarke "Bud Light"), Heineken (118,6 Mio. hl), Carlsberg (48,3 Mio hl) und Molson-Coors (ebenfalls 48,3 Mio hl). (Conrad Seidl, DER STANDARD Printausgabe, 09./10.09.2006
Original
The article discusses the development of the world wide beer market. Specifically it outlines the development of the changes on the world market in reaction to the declining use of hop in beers. First the author points out that on average less than 5 gram of hop is used to produce a bottle of beer. In contrast to that 35 years ago more than 9 gram were necessary. This effects the taste of the beer which becomes milder if you use less of the hop. Second he maintains that this is a effect of the increasing beer markets in Asia, where milder beer is preferred. Third, he draws the readers attention to the fact that beer markets in Middle Europe are declining on the long run. Fourth he emphasizes that there will be two main strategies for the beer brewers in future: to serve the world market with global brands and a milder taste or to become a specialist and focus on specialities. Aside from the main topic the author also discussed that the development in Europe will continue despite big sport events as the football world championships in Germany. In summary, therefore, the article shows the reader that global beer brands needs Asian Markets to grow and furthermore that there will be still a chance for niche products because of the rather mild taste of global brands. Ultimately therefore, the author points out that global players such as SAB Miller, Anheuser Bush or Heineken will follow this mainstream production.
Korrektur
The article discusses the development of the world wide beer market. Specifically, it outlines the development of the changes on the world market in reaction to the declining use of hop in beers. First, the author points out that on average, less than 5 grams of hop are used to produce a bottle of beer. In contrast to that, 35 years ago, more than 9 grams were necessary. The inclusion of hop affects the taste of the beer, which becomes milder if you use less of the hop. Second, he maintains that this is an effect of the growing beer markets in Asia, where milder beer is preferred. Third, he draws the reader's attention to the fact that beer markets in Middle Europe are declining in the long run. Fourth, he emphasizes that there will be two main strategies for beer brewers in future: to serve the world market with global brands and a milder taste or to become a specialist and focus on specialities. Aside from the main topic the author also emphasizes that the development in Europe will continue despite big sport events such as the football world championships in Germany. In summary, therefore, the article shows the reader that global beer brands need Asian markets to grow and furthermore, that there will still be a market for niche products because of the rather mild taste of global brands. Ultimately, therefore, the author points out that global players such as SAB Miller, Anheuser Bush or Heineken will follow this mainstream production trend.
Gute Arbeit!
1) "of the world wide beer market" ist grammatikalisch völlig richtig. Als Alternative gibt es aber auch "global beer market"
2) "In contrast to that": Passt auch hier richtig. Häufig ist aber "that", wenn man sich auf ein voriges Statement bezieht, unpassend. Im Zweifelsfall lieber "this" nehmen - das passt immer.
3) "the author also discussed that the": Zwei Dinge: erstens musst Du im Present Tense bleiben (den Du ja vorher auch verwendet hast, d.h. Kontinuität) und zweitens passt "discuss" nie, wenn darauf "that" folgt.
Re: 2 article summaries...Original
The article addresses the current situation of part-time-workers in Austria. In particular, it highlights the most important results of a survey concerning this topic which was commissioned by the labour chamber. First the author draws the reader’s attention to the fact that 27 % of all part-time-workers have resigned and that’s the reason why they do not want to more hours. Second he states that 29 % of part-time workers are willing to work more for a short period of time and 13 % would consider working more hours if appropriate possibilities for child care would exist. Aside from the results of the survey, the article is also concerned with the requirements of the labour chamber addressed to the government which are better training opportunities and the appropriate pay of long-hours in the case of part-time-workers.
The central message of the article, therefore, is that the situation of part-time-workers should be improved by the government.
Korrektur
The article addresses the current situation of part-time-workers in Austria. In particular, it highlights the most important results of a survey concerning this topic which was commissioned by the Labour Chamber. First, the author draws the reader’s attention to the fact that 27 % of all part-time-workers have given up hope of attaining more work, and that’s the reason why they do not even strive for it. Second, he states that 29 % of part-time workers are willing to work a limited number of additional hours and 13 % would consider working more hours if appropriate possibilities for child care would exist. Aside from the results of the survey, the article also deals with the demands of the Labour Chamber that were addressed to the government, which are better training opportunities and the appropriate compensation for overtime in the case of part-time-workers.
The central message of the article, therefore, is that the situation of part-time-workers should be improved by the government.
Ein wirklich kniffliger Artikel für Zusammenfassungszwecke, aber größtenteils gut gelöst!
1) "resign": Es ist im deutschsprachigen Artikel zwar von "resigniert" die Rede und dafür ist die englische Übersetzung sehr wohl "resign". In einem Artikel über Arbeit würde ich dennoch einen anderen Begriff verwenden (und erläutern), weil "resign" auf Englisch gleichzeitig "kündigen" bedeutet und dadurch zu Misverständnissen führen kann.
2) "the article is also concerned with": Schwierig zu beurteilen: Die Phrase ist zwar nicht falsch (und ich würde auf der Prüfung bestimmt keine Punkte abziehen), aber trotzdem würde man das als Native Speaker kaum so sagen. Man würde für "article" eher ein aktives Zeitwort nehmen, z.B. "article deals with", "focuses on", "highlights" usw.
line graph description
The line graph illustrates the development of toy cars sales between August 2001 and August 2006. The sales volume is shown on the vertical axis, whereas the horizontal axis displays time. As can be seen, in the first one and a half years sales figures dropped heavily from approximately 400.000 to 250.000. This can be explained with the economic recession during that time which caused fewer spendings on goods that are not necessary for every-day-living. Since February 2002 sales climbed more or less steadily till 440.000 sold toy cars in August 2006. On the one hand, this positive development can be attributed to the recovery of economy but also to intensified advertising measures. Sales figures reached their peak in March 2006, when the special Easter promotion granted discounts to early buyers. Overall, the toy car sales figures show a turbulent, but slightly positive development since August 2001. Therefore, this graph clearly illustrates that toy car manufacturers should consider general economic developments by all means when planning their business activities.
Re: 2 article summaries...Original
In his article in “Die Presse“ of September 14th, Michael Pichlmair illustrates the concept of “guerrilla advertising”. Specifically, he gives the reader examples from the mobile communication sector where two companies have already used this form of alternative advertising and points out some advantages and disadvantages in regards to its application in practice. The first example deals with tele.ring’s faked street demonstration by the “Speck” against the new tele.ring rate. But also the competitor mobilkom used a guerrilla campaign – also a staged street demonstration against the own new rate. On the one hand, those guerrilla campaigns have quite profitable advantages: they are cheap and attract attention easily. But on the other hand they are often confusing for the potential clients. Aside from this topic, the author also discusses the numerous law suits that are continuously filed in the mobile communication sector. Ultimately, the article show that new and creative forms of advertising are effective by all means but it is important to be aware that they might be misinterpreted and that the initiator risks legal consequences.
Korrektur
In his article in “Die Presse“ of September 14th, Michael Pichlmair illustrates the concept of “guerrilla advertising”. Specifically, he gives the reader examples from the mobile communication sector, where two companies have already used this form of alternative advertising and points out some advantages and disadvantages in regards to its application in practice. The first example deals with tele.ring’s faked street demonstration by the “Speck” against the new tele.ring rate. But he also discussestele.ring competitor mobilkom's use of a guerrilla campaign – also a staged street demonstration against its own new rate. On the one hand, those guerrilla campaigns have quite profitable advantages: they are cheap and attract attention easily. But on the other hand, they are often confusing for the potential clients. Aside from this topic, the author also discusses the numerous law suits that are continuously being filed in the mobile communication sector. Ultimately, the article show that new and creative forms of advertising are effective by all means but that it is important to be aware that they might be misinterpreted and that the initiator risks legal consequences.
Re: 2 article summaries...Original
The article taken from “Die Presse“ deals with progressive ideas concerning the remuneration of workers. Industry representatives as well as an advisor of the chancellor demand more flexible remuneration systems and bonus systems based on a company’s profit in order to motivate workers and employees. Their idea is that basic guidelines should be fixed during the collective bargaining rounds in every industry, while bonus systems should be decided on autonomously by the companies. The labor unions are against theses proposals because they fear a decrease in wages. The ideas will first be discussed during the wage round of the metal industry, starting on September 27th. The outcomes of these collective bargaining rounds are awaited anxiously because they might be able to describe the prevailing attitudes in many other industries. Therefore, it is important to await the results of the first of all bargaining rounds to draw further conclusions as far as the acceptance of the proposed remuneration system is concerned.
Korrektur
The article taken from “Die Presse“ deals with progressive ideas concerning the remuneration of workers. Industry representatives as well as an advisor of the Austrian Chancellor are demanding more flexible remuneration systems and bonus systems based on a company’s profit in order to motivate workers and employees. Their idea is that basic guidelines should be fixed during the collective bargaining rounds in every industry, while bonus systems should be decided on autonomously by the companies. The labor unions are against these proposals because they fear a decrease in wages. The ideas will first be discussed during the wage round of the metal industry, starting on September 27th. The outcomes of these collective bargaining rounds are awaited anxiously because they might be able to hint at the prevailing attitudes in many other industries. Therefore, it is important to await the results of the first of all bargaining rounds to draw further conclusions as far as the acceptance of the proposed remuneration system is concerned.
article summary
The article, which is to be summarized, outlines the importance of the Central Bank as an economy’s monetary decision maker. In particular, it focuses on its monetary objectives, its duties and rights and on the instruments available to reach the monetary objectives and to fulfil the duties. First, the article stresses out that the Central Bank as part of the bank system is the only financial institution which is permitted to spend legal means of payment. Second, as one of the Central Bank’s objective the text highlights the achievement and assurance of monetary stability. Third, the article mentions the fight against inflation through keeping the economic monetary amount at a certain level and the maintenance of a well-regulated monetary system as some of the Central Bank’s duties. Finally, it emphasizes some of the Central Bank’s instruments, such as for example enhancing the trust in the financial system’s stability, open-market operations, refinancing or minimum-reserves policy.
Aside from portraying the importance of a Central Bank by pointing out its duties, objectives and instruments, the article goes a bit more into detail concerning the definition and description of the last-mentioned three instruments.
In summary, the article shows the reader that the existence of such an institution leading the bank system is of great importance.
article summary (Der Standard, Do, 31.08.06, p. 17)
This article focuses on the main issues concerning the current discussion on implementing higher customs on imported Chinese or Vietnamese shoes by the EU Commission. Specifically, it points out the problems European shoe-manufacturers are facing in the competition with Chinese importers and why some EU member states will not be willing to agree to those punishing customs. First, the article states that the Chinese or Vietnamese producers have a lot of unfair competitive advantages as they are able to import at dumping prices resulting from the illegal state support they receive. Second, it discusses that Italy strongly agrees to the higher duties in order to protect its various self-production-lines. In contrary, North-European countries as well as Austria will probably reject the suggestion of higher customs as they have few self-production and additionally out-sourced a lot of their production to China. Finally, the text outlines the effects those punitive duty tariffs will have on customer prices. According to the article those customs will not have any impact as they will firstly only affect leather shoes and secondly will lead to a minimal increase per shoe which can be easily afforded by the manufacturer.
In summary, the reader comes to know that the EU Commission is not longer willing to show any acceptance of dumping prices and that they strongly focus forward on a positive decision despite the many problems the EU faces in context with this topic.
graph description
This graph illustrates the development of the share price of OMV AG throughout a time period of seven months from March to September 2002, with the share price in euros shown on the vertical axis and the time shown on the horizontal axis. As can be seen, after a rather constant development from March to May 2002 the share price rocketed and peaked at € 88,- at the beginning of June. This peak can be traced back to the fact of the corporate social responsibility activities in some third-world-countries the OMV started to promote in May 2002. After there was a drop of € 10,- in June due to the fact of a negative change in management, the share price continued to plunge and bottomed out at € 55,- in August 2002. This trough is attributable to the revealing of the scandal that happened in the Lebanon about 5 years ago, where the OMV bribed the local government. After some public relations activities to overcome this crisis, the share price climbed up a bit, but could not reach its original height. In conclusion, therefore, the graph shows a turbulent negative development. For these reasons cited earlier, the development implements, that investors should maintain observing the further development for a while before they decide to reinvest in the OMV AG.
graph description
This pie charts displays the proportion of Busweiser’s sales according to the market sectors it is operating in. As the chart shows the American brewery earns its greatest sales of 48 % in North America. This is due to the fact that the company started its business in this market and could since then establish a high recognition and image. In contrast, only 15 % is accounted for by the European market, although it is the market with the second highest potential. The reasons for that are the high competition in Europe and the fact that the European bear culture is highly developed and the Europeans therefore prefer to drink their own bear. In conclusion, this pie chart shows that Budweiser concentrates on its businesses in North America and seems to be rather successful there. For those reasons cited earlier, this breakdown implies that Budweiser should continue to concentrate on the North American market and not run the risk to lose its core business and its core income source by losing its focus.
Line graph - crude oil price [May-Sept]
This graph illustrates the price development of a barrel of crude oil throughout the period of the last 5 months.
From the beginning of May to the middle of June 2006 prices were decreasing by 5 USD per barrel to reach a three-month-low of 65 USD. OPEC's decision to increase production quota can be regarded as the main reason for this relief on the international markets. However, due to Iran's threats to proceed with researching on nuclear technology and the subsequently planned counteractions by the United States and the UN crude index reached an all-time high of 78 USD per barrel at the beginning of August. As both parties finally agreed on returning to negotiations crude price was formidable plummeting within 30 days to remain at a level of 60 USD.
Concerning this development two main conclusions can be drawn. Firstly, households that have not bought heating oil for winter yet should make profit out of the current situation. Secondly, the graph indicates that the price index for crude is extremely volatile at the moment and therefore organisational buyers like airlines should continue to consider futures as necessary finanical instrument to limit expenditures for cerosene.
This pie chart represents the spendings of an average Austrian household on various goods and services in proportion to the overall expenditures per houseshold in 2005.
23% of the spendings were accounted for by living costs, including heating as well as energy. This relativly high share could be explained by the considerable prices on oil, gas and electricity. Expenditures for transportation state the second largest position in an average Austrian family's budget. 18% of the household's income are needed for paying railway fares, petrol and car maintenance. Although more than four tenth of the budget are needed to cover the two mentioned groups of spendings the expenditures on education and recovering made up 13% in 2005. This figure confirms that gaining knowledge is regarded as an important part in the average Austrian's life.
This situation indicates that a household is confronted with the situation that a considerable part of its income is used for basic needs as running a flat and getting to work. Therfore, only a minor part is available for spendings in other lines of business like clothing stores.
Bearbeitet von: chrreiff am: 9/24/06 20:48
Re: I have a couple of questions..1. Why did you correct "steadily rose" but not "steadily drifted" in one of the postings? Is it only a special case with the verb rise?
2. Does it make a difference whether we use "were attributable" and "were accounted for by" or "are attributable" and "are accounted for by"? Is it ok to use both in one interpretation or should we stick to one tense (I suppose..)?
very helpful this thread, thanks a lot!
1. You're right, I should have corrected "steadily rose", too (just edited that).
2) There's situations where you can go back and forth, but to be safe, I'd recommend sticking to one tense (and make sure to add a "to" after "attributable"!)
Re: article summaryOriginal
The article, which is to be summarized, outlines the importance of the Central Bank as an economy’s monetary decision maker. In particular, it focuses on its monetary objectives, its duties and rights and on the instruments available to reach the monetary objectives and to fulfil the duties. First, the article stresses out that the Central Bank as part of the bank system is the only financial institution which is permitted to spend legal means of payment. Second, as one of the Central Bank’s objective the text highlights the achievement and assurance of monetary stability. Third, the article mentions the fight against inflation through keeping the economic monetary amount at a certain level and the maintenance of a well-regulated monetary system as some of the Central Bank’s duties. Finally, it emphasizes some of the Central Bank’s instruments, such as for example enhancing the trust in the financial system’s stability, open-market operations, refinancing or minimum-reserves policy.
Aside from portraying the importance of a Central Bank by pointing out its duties, objectives and instruments, the article goes a bit more into detail concerning the definition and description of the last-mentioned three instruments.
In summary, the article shows the reader that the existence of such an institution leading the bank system is of great importance.
Korrektur
The article to be summarized outlines the importance of the Central Bank as an economy’s monetary decision maker. In particular, it focuses on a central bank's monetary objectives, its duties and rights and on the instruments available to reach the monetary objectives and to fulfil the bank's duties. First, the article stresses that the Central Bank as part of the bank system is the only financial institution which is permitted to create legal means of payment. Second, as one of the Central Bank’s objectives, the text highlights the achievement and assurance of monetary stability. Third, the article mentions the fight against inflation , which is carried out by maintaining the economic money supply at a certain level, and the maintenance of a well-regulated monetary system as some of the Central Bank’s duties. Finally, it emphasizes some of the Central Bank’s instruments, such as ,for example, enhancing the trust in the financial system’s stability, open-market operations, refinancing or minimum-reserves policy.
Aside from portraying the importance of a Central Bank by pointing out its duties, objectives and instruments, the article goes a bit more into detail concerning the definition and description of the last-mentioned three instruments.
In summary, the article shows the reader that the existence of such an institution as a monitor of the banking system is of great importance.
Ein paar Rizzer (schreibt man das so?), dafür aber teilweise sehr schöne Satzstrukturen/-formulierungen.
1) "The article, which is to be summarized, ": Nicht günstig, da mit den Kommas angedeutet wird, dass der Artikel eher in der Zukunft zusammengefasst wird und nicht jetzt gerade. Ich nehme an, das Word Grammatikprogramm hat Dir angezeigt, dass "which" ohne Komma falsch ist. Genau genommen stimmt das auch, aber hier hat "which" eh keinen Platz.
2) "The article to be summarized outlines the importance of the Central Bank as an economy’s monetary decision maker. In particular, it focuses on its monetary objectives,": In diesem Aufbau bezieht sich "its" eigentlich auf den Artikel, nicht auf die Zentralbank.
3) "First, the article stresses out": Kein "out" (bedeutet sonst "Der Artikel stresst sich")
PERSONAL DETAILS
NAME: Lela Muster
ADDRESS: Wiedner Haupstraße 23, 1040 Vienna, Austria
DATE OF BIRTH: March 13, 1978
MARITAL STATUS: married
NATIONALITY: Austrian
OBJECTIVE
To attain a job as head of marketing with your company and to contribute my advertising know-how and international experience to your organization to the best of my abilities.
SUMMARY OF QUALIFICATIONS
- Experience in the area of food and drink industry marketing and sales
- Profound knowledge of advertising of food and drink products
- Capable of performing management activities that require a high level of endurance
- Proficient in planning, developing and evaluating advertising and sales promotion campaigns
- Ability to perform excellently in teams, but also to make clear decisions when necessary
ACCOMPLISHMENTS
- Completed a college degree while simultaneously working full-time over a four year time span
- Accompanied 15 terminally ill AIDS victims over the last two years on behalf of the Vienna Aids Foundation
- Won three gold medals in running marathons
- Participated in rebuilding after the floodings in New Orleans in 2005
EXPERIENCE
Merkur AG, Vienna August 2002 to present
Head of Advertising. Responsible for planning and executing the promotion of food and drink products, creating press-releases, developing sales promotion-campaigns.
Hofer AG, Vienna September 2003 – June 2007
Account Assistant. Responsible for maintaining client-relationships, preparing offers and supporting the sales department.
EDUCATION
FH Marketing and Sales, Vienna September 2003 – June 2002
Graduated with a Magister (FH) degree*
SKILLS
- Native language German
- English at a negotiation level
- Adequate basic French
- Elementary Czech and Italian
- Driver’s license for cars, motorbikes and light trucks
- Microsoft Word, Power Point, Excel, Access and Frontpage
*(In Austria and Germany a Mag (FH) degree is the equivalent of a master’s degree.)
Korrektur
CURRICULUM VITAE
PERSONAL DETAILS
NAME: Lela Muster
ADDRESS: Wiedner Haupstraße 23, 1040 Vienna, Austria
DATE OF BIRTH: March 13, 1978
MARITAL STATUS: Married
NATIONALITY: Austrian
OBJECTIVE
To attain a job as head of marketing with your company and to contribute my advertising know-how and international experience to your organization to the best of my abilities.
SUMMARY OF QUALIFICATIONS
- Experience in the area of food and drink industry marketing and sales
- Profound knowledge of advertising of food and drink products
- Capable of performing management activities that require a high level of endurance
- Proficient in planning, developing and evaluating advertising and sales promotion campaigns
- Ability to perform excellently in teams, but also to make clear decisions when necessary
ACCOMPLISHMENTS
- Completed a college degree while simultaneously working full-time over a four year time span
- Accompanied 15 terminally ill AIDS victims over the last two years on behalf of the Vienna Aids Foundation
- Won three gold medals in running marathons
- Participated in rebuilding after the floodings in New Orleans in 2005
EXPERIENCE
Merkur AG, Vienna August 2002 to present
Head of Advertising. Responsible for planning and executing the promotion of food and drink products, creating press-releases, developing sales promotion-campaigns.
Hofer AG, Vienna September 2003 – June 2007
Account Assistant. Responsible for maintaining client-relationships, preparing offers and supporting the sales department.
EDUCATION
FH Marketing and Sales, Vienna September 2003 – June 2002
Graduated with a Magister (FH) degree*
LANGUAGES
- German (native tongue)
- English (negotiation level)
- French (conversational)
- Czech (basic) - Italian (basic)
OTHER SKILLS
- Driver’s license for cars, motorbikes and light trucks
- Microsoft Word, Power Point, Excel, Access and Frontpage
*(In Austria and Germany a Mag (FH) degree is the equivalent of a master’s degree.)
Schöne ergänzt! 1) Ich habe eine eigene "Languages" Rubrik eingebaut, weil es um zahlreiche Sprachen (d.h. mehr als zwei) geht. Da ist es dann durchaus üblich, dass in einem eigenen Punkt zu betonen und dafür "Other Skills" für den Rest anzusetzen
2) Da Du im Original eher andeutest, dass sie Französisch besser beherrscht als Tschechisch bzw. Italienisch, habe ich die nächsthöhere Stufe nach "Basic" genommen, nämlich "Conversational".Bearbeitet von: GerhardFenkart am: 9/25/06 9:18
Re: article summaryOriginal
This article focuses on the main issues concerning the current discussion on implementing higher customs on imported Chinese or Vietnamese shoes by the EU Commission. Specifically, it points out the problems European shoe-manufacturers are facing in the competition with Chinese importers and why some EU member states will not be willing to agree to those punishing customs. First, the article states that the Chinese or Vietnamese producers have a lot of unfair competitive advantages as they are able to import at dumping prices resulting from the illegal state support they receive. Second, it discusses that Italy strongly agrees to the higher duties in order to protect its various self-production-lines. In contrary, North-European countries as well as Austria will probably reject the suggestion of higher customs as they have few self-production and additionally out-sourced a lot of their production to China. Finally, the text outlines the effects those punitive duty tariffs will have on customer prices. According to the article those customs will not have any impact as they will firstly only affect leather shoes and secondly will lead to a minimal increase per shoe which can be easily afforded by the manufacturer.
In summary, the reader comes to know that the EU Commission is not longer willing to show any acceptance of dumping prices and that they strongly focus forward on a positive decision despite the many problems the EU faces in context with this topic.
Korrektur
This article focuses on the main issues concerning the current discussion on implementing higher customs on imported Chinese or Vietnamese shoes by the EU Commission. Specifically, it points out the problems European shoe-manufacturers are facing when competing with Chinese importers and why some EU member states are not willing to agree to those punitive customs. First, the article states that the Chinese or Vietnamese producers have a lot of unfair competitive advantages as they are able to export at dumping prices resulting from the illegal state support they receive. Second, it emphasizes that Italy strongly agrees with the higher duties in order to protect its various domesticproducers. In contrast, North-European countries as well as Austria will probably reject the suggestion of higher customs as they have little domestic production in this area and additionally have outsourced a lot of their production to China. Finally, the text outlines the effects those punitive duty tariffs would have on customer prices. According to the article, those customs would not have any impact as they would, firstly,affect only leather shoes and, secondly,would lead to a minimal price increase per shoe which could easily beabsorbed by the manufacturer.
In summary, the reader learns that the EU Commission is no longer willing to show any acceptance of dumping prices and that it strongly expects a positive decision despite the many problems the EU faces in context of this topic.
Fleißig! Versuche Dir nachstehende Tipps einzuprägen, da sie Formulierungen betreffen, die in jedem/r Aufsatz/Report/Zusammenfassung vorkommen.
1) "it points out the problems European shoe-manufacturers are facing": Grammatikalisch völlig richtig. Da es aber eine reine Feststellung ist, würde man häufiger den Present Simple "face" als den Continuous verwenden.
2) " it discusses that": Nach "discusses" kein "that".
3) "In contrary,": "Contrary" bedeutet "Gegenteil", nicht "Demgegenüber" (Du willst "In contrast")
4) "those punitive duty tariffs will have on customer prices": "will" nur, wenn die Zölle definitiv kommen, sonst "would"
5) "not longer willing": immer "no longer willing"
6) "in context with this topic": immer "in context of"
Re: article summaryOriginal
The line graph illustrates the development of toy cars sales between August 2001 and August 2006. The sales volume is shown on the vertical axis, whereas the horizontal axis displays time. As can be seen, in the first one and a half years sales figures dropped heavily from approximately 400.000 to 250.000. This can be explained with the economic recession during that time which caused fewer spendings on goods that are not necessary for every-day-living. Since February 2002 sales climbed more or less steadily till 440.000 sold toy cars in August 2006. On the one hand, this positive development can be attributed to the recovery of economy but also to intensified advertising measures. Sales figures reached their peak in March 2006, when the special Easter promotion granted discounts to early buyers. Overall, the toy car sales figures show a turbulent, but slightly positive development since August 2001. Therefore, this graph clearly illustrates that toy car manufacturers should consider general economic developments by all means when planning their business activities.
Korrektur
The line graph illustrates the development of toy cars sales between August 2001 and August 2006. The sales volume is shown on the vertical axis, whereas the horizontal axis displays time. As can be seen, in the first one and a half years, sales figures dropped heavily from approximately 400,000 to 250,000. This can be explained by the economic recession during that time, which caused less expenditure on goods that are not necessary for every-day-living. Since February 2002, sales have climbed more or less steadily to 440,000 sold toy cars in August 2006. On the one hand, this positive development can be attributed to the recovery of the economy, but also to intensified advertising measures. Sales figures reached their peak in March 2006 when the special Easter promotion granted discounts to early buyers. Overall, the toy car sales figures have shown a turbulent, but slightly positive development since August 2001. Therefore, this graph clearly illustrates that toy car manufacturers should by all means consider general economic developments when planning their business activities.
Bis auf das Zahlenformat absolut leiwand.
1) "400.000 to 250.000": HO HO!!!Da ziehe ich ja bei der Prüfung ganz böse Punkte ab.Bitte unbedingt Kommas/Punkte bei Zahlen nach dem Englischen Format schreiben(Nachcheck am Ende jeder Aufgabe lohnt sich hier auf der Prüfung).
2) "Overall, the toy car sales figures show a turbulent, but slightly positive development since August 2001." Grundsätzlich exzellent strukturierter Satz. Wenn Du allerdings "since" verwendest, dann deutet das an, dass die Info ins hier und jetzt spielt und d.h. "have shown" statt "show" Bearbeitet von: GerhardFenkart am: 9/25/06 9:01
PERSONAL DETAILS
NAME: Werner Neureiter
ADDRESS: Haupstraße 23, 2340 Mödling, Austria
DATE OF BIRTH: March 13, 1974
MARITAL STATUS: single
NATIONALITY: Austrian
OBJECTIVE
To attain a job as senior event manager with your company and to contribute my international experience and entrepreneurial know-how to your organization to the best of my abilities.
SUMMARY OF QUALIFICATIONS
- Experience in the area of event management and event controlling
- Profound knowledge of planning and coordinating event projects
- Capable of performing management tasks that require a high level of endurance
- Proficient in two languages at a negotiation level
- Ability to perform excellently in teams, but also to make clear decisions when necessary
- Capable of performing leadership tasks
ACCOMPLISHMENTS
- Completed a college degree while simultaneously working full-time over a four year time span
- Was awarded the second prize for my final thesis on "job--related networks between the conflicting priorities of the Austrian regional policy" by Scholdan & Co.
- Succeeded in setting up my own event management company, that employed 3 employees.
EXPERIENCE
Philips AG, Paris August 2004 - September 2006
Senior event manager. Responsible for planning and executing events, controlling and directing projects, monitoring quality and leading a team of 5 people.
Neureiter Events, Mödling January 2000 - July 2004
Owner and CEO. Responsible for all aspects of the business, especially leading a team of 3 employees.
Event Consulting GmbH, Vienna March 1997 - January 2000
Junior Consultant. Responsible for maintaining client-relationships, organising and coordinating small events.
Cunard GmbH July 1995 - March 1997
Holiday host. Responsible for guiding and entertaining customers on a cruise liner and organising small events for the passengers.
EDUCATION
FH Marketing and Sales, Vienna September 1998 – June 2002
Graduated with a Magister (FH) degree (In Austria and Germany a Mag (FH) degree is the equivalent of a master’s degree.)
SKILLS
- Native language German
- English and French at a negotiation level
- Adequate basic Spanish
- Driver’s license for cars, motorbikes and light trucks
- Microsoft Word, Power Point, Excel, Access and Frontpage
Korrektur
CURRICULUM VITAE
PERSONAL DETAILS
NAME: Werner Neureiter
ADDRESS: Haupstraße 23, 2340 Mödling, Austria
DATE OF BIRTH: March 13, 1974
MARITAL STATUS: Single
NATIONALITY: Austrian
OBJECTIVE
To attain a job as senior event manager with your company and to contribute my international experience and entrepreneurial know-how to your organization to the best of my abilities.
SUMMARY OF QUALIFICATIONS
- Experience in the area of event management and event controlling
- Profound knowledge of planning and coordinating event projects
- Capable of performing management tasks that require a high level of endurance
- Fluent in two languages at a negotiation level
- Ability to perform excellently in teams, but also to make clear decisions when necessary
- Capable of performing leadership tasks
ACCOMPLISHMENTS
- Completed a college degree while simultaneously working full-time over a four year time span
- Was awarded the second prize for my final thesis on "Professional networks in light of Austrian regional policy" by Scholdan & Co.
- Succeeded in setting up my own event management company, which employed 3 employees.
EXPERIENCE
Philips AG, Paris August 2004 - September 2006
Senior event manager. Responsible for planning and executing events, controlling and directing projects, monitoring quality and leading a team of 5 people.
Neureiter Events, Mödling January 2000 - July 2004
Owner and CEO. Responsible for all aspects of the business, especially leading a team of 3 employees.
Event Consulting GmbH, Vienna March 1997 - January 2000
Junior Consultant. Responsible for maintaining client-relationships, organising and coordinating small events.
Cunard GmbH July 1995 - March 1997
Holiday host. Responsible for guiding and entertaining customers on a cruise liner and organising small events for the passengers.
EDUCATION
FH Marketing and Sales, Vienna September 1998 – June 2002
Graduated with a Magister (FH) degree*
LANGUAGES
- German (native tongue)
- English (negotiation level)
- French (negotiation level)
- Spanish (conversational) OTHER
SKILLS
- Driver’s license for cars, motorbikes and light trucks
- Microsoft Word, Power Point, Excel, Access and Frontpage
(In Austria and Germany a Mag (FH) degree is the equivalent of a master’s degree.)
Gute Arbeit"
1) "Proficient in two languages at a negotiation level": Bei Sprachen passt "fluent" wesentlich besser als "proficient"
2) "company, that employed": Wenn man als Zusatzinfo etwas mit "welche" beginnt, dann nimmt man entweder ", which" (Oxford-mäßig) oder "that" ohne Komma.Bearbeitet von: GerhardFenkart am: 9/25/06 9:19
Re: article summaryOriginal
This graph illustrates the development of the share price of OMV AG throughout a time period of seven months from March to September 2002, with the share price in euros shown on the vertical axis and the time shown on the horizontal axis. As can be seen, after a rather constant development from March to May 2002 the share price rocketed and peaked at € 88,- at the beginning of June. This peak can be traced back to the fact of the corporate social responsibility activities in some third-world-countries the OMV started to promote in May 2002. After there was a drop of € 10,- in June due to the fact of a negative change in management, the share price continued to plunge and bottomed out at € 55,- in August 2002. This trough is attributable to the revealing of the scandal that happened in the Lebanon about 5 years ago, where the OMV bribed the local government. After some public relations activities to overcome this crisis, the share price climbed up a bit, but could not reach its original height. In conclusion, therefore, the graph shows a turbulent negative development. For these reasons cited earlier, the development implements, that investors should maintain observing the further development for a while before they decide to reinvest in the OMV AG.
Korrektur
This graph illustrates the development of the share price of OMV AG throughout a time period of seven months from March to September 2002, with the share price in euros shown on the vertical axis and the time shown on the horizontal axis. As can be seen, after a rather constant development from March to May 2002, the share price rocketed and peaked at € 88,- at the beginning of June. This peak can be traced back to ____ the corporate social responsibility activities in certaindeveloping countries the OMV began implementing in May 2002. After there was a drop of € 10,- in June due to ____ a negative change in management, the share price continued to plunge and bottomed out at € 55,- in August 2002. This trough is attributable to the public disclosure of the scandal that took place in the Lebanon about 5 years ago, where the OMV bribed the local government. After certain public relations activities were implemented in order to overcome this crisis, the share price climbed up a bit, but could not reach its original level. In conclusion, therefore, the graph shows a turbulent negative development. For the reasons cited earlier, the development implies that investors should observe the further development for a while before they decide to reinvest in ___ OMV AG.
Von der Struktur und den Begründungen her toll, auch sprachlich bis auf ein paar Punkte gut.
1) "This peak can be traced back to the fact of the corporate social responsibility activities": Bei "to the fact" müsste "that" folgen und danach in der Restphrase ein aktives Zeitwort. Bei Konzepten nimmt man einfach "traced back to" + Hauptwort.
2) "third-world-countries": ACHTUNG! Das war früher üblich, ist aber heutzutage ein sprachliches Never Never, da es von vielen Geschäftspartnern als herablassend betrachtet wird. Nimm immer "developing countries".
Re: article summaryOriginal
This article, taken from “Die Presse“ of 4 September 2006, discusses the legal consequences of discrimination against women in workplace. Specifically, it highlights the increasing number of class-actions lawsuit due to discrimination of women in US, especially in the financial sector. First, the author points out the complaint of a female employee to the EEOC against her employer, a German subsidiary of the Deutsche Bank in US. She claims that the bank’s sexist attitude towards women hampered her carrier opportunities. Furthermore, the author emphasises the class-action lawsuit against Wal-Mart where female employees were extremely disadvantaged in gaining an high salary or a management role compared to their male colleagues. Asides from this, the author also discusses the class-action lawsuit against another well-known German bank. Six women filed a class-action lawsuit and asked for damages in the amount of 1.4 billion dollars. The central message of the article , therefore, is that discrimination of women will not pay off in the long-run and companies should change old-fashioned management styles.
Korrektur
This article, taken from “Die Presse“ of 4 September 2006, discusses the legal consequences of discrimination against women in the workplace. Specifically, it highlights the increasing number of class-actionlawsuits due to the discrimination of women in the US, especially in the financial sector. First, the author points out the complaint of a female employee to the EEOC against her employer, a German subsidiary of the Deutsche Bank in the US. She claims that the bank’s sexist attitude towards women hampered her career opportunities. Furthermore, the author emphasises the class-action lawsuit against Wal-Mart where female employees were strongly discriminated against in regards to gaining a high salary or a management role compared to their male colleagues. Aside from this, the author also discusses the class-action lawsuit against another well-known German bank. Six women filed a class-action lawsuit and asked for damages in the amount of 1.4 billion dollars. The central message of the article , therefore, is that discrimination of women will not pay off in the long-run and companies should change old-fashioned management styles.
Ganz toller Stil!
1) "USA": Grundsätzlich ist es schon richtig, dass Länder keine Artikel haben. Bei einigen (z.B. "the USA", "the United Arab Emirates", "the Lebanon") gibt es aber Ausnahmen. Man kann davon ausgehen, dass Länder, die mit "United" beginnen, einen Artikel benötigen.
Re: article summaryOriginal
This graph represents the development of the price of Siemens AG shares on the New York Stock Exchange between August 2001 and August 2006. The share price in currency EUR is shown on the vertical axis and the time period starting with August 2001 and ending up with August 2006 on the horizontal axis.
The graph shows that in August 2001 the share price amounted to 380 EUR. Due to a X-Mas business in the telecommunication sector which was far below the expectations, compared to the previous years, the share price decreased to 350 by the end of 2001. This can be traced back to the fact that one competitor launched a new telecommunication set with more technical features to a cheaper price than Siemens was offering their telecom set. In the following months the share price climbed back to 400 EUR. The reason for that was that Siemens presented good quarterly figures for the development of their Order Intake as well as for their Revenue which strengthen the trust of international investors and fond managers to buy Siemens shares. Beginning of 2002, Siemens decided to take over VA TECH group. As this was a hostile takeover it took Siemens a lot of money and time to operationally integrate the business segments of VA TECH which were mainly overlapping with their own segments. As a result of being more tied up with internal and organisational issues the competitors of Siemens took the chance on the market an were able to win a lot of important projects in the field of high voltage turnkey substations. The effect on the share price was that it plummets to an all-time low of 230 EUR in March 2003. After a consolidation phase till August 2004 in which the share price was remaining stable at an amount of 270 EUR Siemens introduced new product lines in those segments that were overlapping with them of the VA TECH group to communicate an image of “United Power” on the respective markets. This marketing strategy turned out to be a boost for the Order Intake figures as well as for the market share. As a result of these activities the share price developed positively to an all-time high of 450 EUR in June 2006. Many investors took benefit by selling their shares with a good revenue at this all-time high level which was the reason for a slightly fall of the share price to 420 EUR in August 2006.
In conclusion, therefore, the graph shows a steady positive development after a very turbulent phase in 2002 and 2003 caused by the take over of VA TECH group. This steady development implies that investors should spend their money to buy Siemens shares if they are looking for a non-voluntary investment.
Korrektur
This graph represents the development of the price of Siemens AG shares on the New York Stock Exchange between August 2001 and August 2006. The share price in currency EUR is shown on the vertical axis and the time period starting with August 2001 and ending __ with August 2006 on the horizontal axis.
The graph shows that in August 2001, the share price amounted to 380 EUR. Due to _ X-Mas business in the telecommunication sector, which was far below the expectations_ compared to the previous years, the share price decreased to 350 by the end of 2001. This can be traced back to the fact that one competitor launched a new telecommunication set with more technical features at a cheaper price than Siemens was offering their telecom set for. In the following months, the share price climbed back to 400 EUR. The reason for this was that Siemens presented good quarterly figures for the development of their Order Intake as well as for their Revenue, which strengthened the trust of international investors and encouragedfund managers to buy Siemens shares. At the beginning of 2002, Siemens decided to take over the VA TECH group. As this was a hostile takeover, it cost Siemens a lot of money and time to operationally integrate the business segments of VA TECH,most of which ___overlapped with its own segments. As a result of Siemens being more tied up with internal and organisational issues,its competitors took their chances on the market and were able to win a lot of important projects in the field of high voltage turnkey substations. The effect on Siemens' share price was that it plummeted to an all-time low of 230 EUR in March 2003. After a consolidation phase till August 2004,during which the share price remained stable at a level of 270 EUR, Siemens introduced new product lines in those segments that overlapped with those of the VA TECH group to communicate an image of “United Power” on the respective markets. This marketing strategy turned out to be a boost for the Order Intake figures as well as for the market share. As a result of these activities, the share price developed positively to an all-time high of 450 EUR in June 2006. Many investors took benefit by selling their shares at a good profit at this all-time high level, which was the reason for a slight fall of the share price to 420 EUR in August 2006.
In conclusion, therefore, the graph shows a steady positive development after a very turbulent phase in 2002 and 2003 caused by the takeover of the VA TECH group. This steady development implies that investors should invest their money in Siemens shares if they are looking for a non-volatile investment.
Wahrscheinlich die besten Begründungen, die ich bis jetzt gelesen habe. Größtenteils auch gut geschrieben, aber einige kleine Punkte gab es:
1) "their Revenue, which strengthened": Eine der wenigen Situationen, wo ein Komma wirklich wichtig ist (da es Ursache und Wirkung unterteilt)
2) "take over VA TECH group": Firmenbezeichnungen grundsätzlich ohne Artikel. Wenn allerdings ein Anhängsel wie "group" folgt (ausser es ist explizit Teil des Namens und wird groß geschrieben), dann mit "the"
3) "As a result of being more tied up with internal and organisational issues, the competitors of Siemens took the chance on": Muss man von der Struktur her ändern, da das eigentlich bedeutet, dass die Mitbewerber sich mit internen Angelegenheiten herumschlagen mussten. 4) "Siemens introduced new product lines in those segments that were overlapping with them of the VA": Du erzählst etwas abgeschlossenes, d.h. Past Simple
5) "non-voluntary investment"??? Verstehe ich nicht ganz. Wenn Du "volatil" meinst, dann wäre das "volatile".
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